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This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business. Maths and Stats for Web Analytics and Conversion Optimization
#7 How to learn and master digital analytics and conversion optimization in record time.
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#6 How to advertise on any marketing platform for FREE with an unlimited budget. #5 The number 1 reason why conversion optimization is not working for your business. #4 Why you won’t get any competitive advantage in the marketplace just by knowing Google Analytics. #3 Why Google and Facebook ads don’t work for most businesses & how to make them work. #2 The number 1 reason why most marketers are not able to scale their advertising and maximize sales.
#1 Why digital analytics is the key to online business success. Here’s what we’re going to cover in this training… "How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own." Step-2: Scroll down to the ‘ Fields to Set’ section and then select ‘ anonymizeIp’ from the drop-down menu:
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Step-1: Login to your GTM account and then open the tag which is used to install Google Analytics on your website. You can also enable the IP anonymization feature via Google Tag Manager. Enabling the IP Anonymization feature in Google Analytics via Google Tag Manager Note: Do not use the property ID ‘’UA-1123456-78’. If you use the analytics.js library, you can add the following line of code in your Google Analytics tracking code to anonymize IP:Īfter adding this line of code, the final Google Analytics tracking code should look like the one below: The IP Anonymization feature in Google Analytics is not enabled by default. You would need to enable it by making a small code change or by adding a new variable in your GTM tag. Enabling the IP Anonymization feature in Google Analytics for analytics.js So Google does not store or process complete IP addresses at any given time. It is important to remember that IP anonymization occurs before any data storage or processing takes place. In other words, the IP anonymization feature sets the last octet of IPv4 user IP addresses and the last 80 bits of IPv6 addresses to zeros.įor example, if a website visitor has a public IP of 12.214.31.144 then as soon as the IP data is received by the Analytics Collection Network, Google will anonymize/mask the IP to 12.214.31.0 When you anonymize IP in Google Analytics, the last three digits from your website visitor’s IP address are automatically dropped/deleted.
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If your privacy policy or local privacy laws prevent the storage of full IP addresses then you can use the IP anonymization feature to anonymize/mask website visitors’ IPs. However, GA does not report on IP addresses in its reports.
Google Analytics tracks and stores the IP addresses of your website users in order to report on geolocation data. Under GDPR, an IP address is considered as personal data.
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